Diamond Alchemist: Thoughts on Modern Marketing

February 17, 2021

If you're a woman, you probably own a diamond.

But why is it that the sparkle of a diamond is so valuable that it makes their eyes twinkle so wildly ?

Speaking of science, rubies and sapphires are formed when oxygen molecules are combined with aluminum or beryllium molecules . They are formed in a crust that is 40 to 60 mm thick.

On the other hand, diamonds, which are made up of bonds made only of carbon molecules, are produced in the mantle layer, where convection flows around the Earth.

When carbon molecules are subjected to enormous pressures of 50 to 60 gigapascals and high heat for hundreds of millions to billions of years, the molecules condense to a high density, becoming one of the hardest substances in the universe.

Diamonds are commonly used for polishing, and their reserves are apparently far more abundant than gold (the amount mined is not publicly known).

In the past, South African company De Beers, a Jewish company well known for conspiracy theories, monopolized over 90% of diamond distribution. They controlled the supply to raise diamond prices , and further

"Diamonds are eternally brilliant"

And so he came up with a catchphrase that would be used for the next 100 years and is known to everyone of the Showa generation .

Furthermore, actresses wore them in movies and on television, making consumers believe in their mysterious rarity like a religion.

An amateur cannot distinguish between an imitation and the real thing.

However, if it comes with a certificate saying it is a genuine diamond of XX carats, it is worth three months' salary.

Ah (now) what moves me is diamonds

After receiving the proposal, she is so moved that she starts singing a hit song from that time.

Incidentally, 20% of Israel's exports are diamonds. At one time, 36% of the world's diamonds were owned by Japanese people.

Even though Japanese people are not religious, they probably have a tendency to have faith.

In fact, diamonds only have physical value thanks to the craftsman's intricate cutting, the skill to make them sparkle, and the appraisal certificate .

But diamonds themselves are only as valuable as polished stones. Gold is not gold, whatever its shape.

Therefore, it can be said that the value of diamonds lies in the Jewish missionary activities that added value to diamonds and made the whole world believe that diamonds were the world's greatest gemstones .