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February 3, 2021

Buying food is cheaper, easier, and tastier... so it's not hard to imagine that the number of people who don't cook at all is on the rise .

In Singapore, it is common to see women who are flashy and have no sense of housework (life), and who look like they could be walking around the LaLaport area in Toyosu .

Moreover, Seongju has a flourishing eating out culture and has helpers. It is said that 10% of Americans cook at home, but how much do Seongju and Japanese people living in Seongju cook at home?

(Since they even choose the rice they buy, I think 100% of our customers cook at home.)

Now, Redman is a store for hardcore users who make bread and sweets from scratch . In recent years, they have opened stores in various places , mainly in shopping malls near train stations .

There were about 10 varieties of Japanese wheat, mostly from Hokkaido...

Various types of wheat collected from various regions to suit each purpose, such as bread, sweets, and noodles, as well as ingredients to mix into sweet breads and a variety of cooking utensils.

And to my surprise, they even had the flax seeds and sunflower seeds I was looking for ! (←health foods)

I never imagined that there would be a specialty store with such a wide selection in Singapore, a country that boasts an extremely low rate of home cooking .

I was careless, but all the customers lining up at the cash register were Chinese from Xingzhou, and I couldn't imagine that making bread and pastries was the job of a helper.

Perhaps the rate of home-cooked bread and pastries is surprisingly high in this country.

I don't know why it's called REDMAN, but it's a great business idea that hits a niche.

Since ordering a home bakery from Japan, Yoneya Inazo has been baking bread once or twice a week .

Cooking bread is definitely more difficult than cooking rice.

Flour (strong, whole grain, rice flour, etc.), water and water temperature, salt, sugar, milk, butter, yeast...

It's interesting how even though it's just bread, the final result can change considerably just by adjusting the amount of rice used and how well it is baked.

I thought that professional bakers could bake bread easily, but I was impressed that they may have undergone rigorous training on a par with that of a sushi chef before finding their own unique recipe (ingredients and cooking method) .

Just as rice lovers are particular about the rice, utensils, and rice cookers they use, bread lovers also have many preferences , such as searching for the right oven and wheat to match the type of bread they are aiming for .

Her hobby is flower arranging, and she's the kind of wife who would hold up her little finger and laugh "ho ho ho" in public , and she's the kind of sparkling wife who appears on the covers of STORY and VERY.

It's a disguise to hide from the world.

Her true identity is that of an ambitious woman who is intent on making the finest fluffy, chewy, and fragrant bread , and who travels 3,000 miles in search of the ideal wheat, with a serious look and burning passion.

While waiting in line at Redman's cash register, I got excited fantasizing about the life and personality of the flip-flop-clad Seishu Mama standing in front of me , and for some reason, I felt very happy.

It 's not just bread, but mothers who cook for themselves are wonderful and something to be respected.

Now, at Redman, I can't find any "whole wheat flour made from Japanese wheat" or "rice flour specifically for bread. "

Whatever Singapore doesn't have, these stingy rice growers will import.

So, we are already looking at Kumamoto's Mizuho Chikara variety, which is made specifically for rice flour, and Iwate's Nanbu Komugi whole wheat flour.

We didn't make it in time this time, but we would like to put it on the next boat.